Transformational Program for Men Ready to Rewrite Their Story
A 4-day immersive experience designed to help you reclaim clarity, build unshakable confidence and connect with a brotherhood that will lift you up.
AS FEATURED IN
You’ve built a successful life, but somewhere along the way, you got lost in it
Maybe You've Asked Yourself
“Is this all there is?”
“Why do I feel this empty when I’ve done everything right?”
“Have I built a version of success that now feels like a prison?”
You’ve done what was expected.
Now it’s time to do what’s necessary for you.
This isn’t a retreat. It’s a reset.
Legend Weekend is a transformational 4-day experience for high-performing men ready to break free from the life they’ve outgrown and step into one they were meant to lead.
A structured environment built on high-performance NLP, real brotherhood and deep inner work.
It’s Raw. Challenging. Unfiltered.
And it’s designed to help you return home with a fire in your chest and clarity in your next step. You'll walk in as one version of yourself.
And walk out as a man who knows exactly who he is and what comes next.
WATCH
OUTCOMES THAT MATTER
By the end of the weekend, you’ll walk away with:
Clarity
A grounded sense of where you're headed and why it matters
Confidence
Inner conviction that doesn’t waver when things get hard
Camaraderie
Brotherhood with men who see you, challenge you, and lift you up
Breakthroughs
Insights that help you let go of the old story and step into a new one
Momentum
A clear next step and the fire to follow
through
Upcoming Legend
Weekend
DATE
June 26–29, 2025
PLACE
Great Smoky Mountains, Tennessee
Only 15 spots available for this upcoming weekend.
When they’re gone, they’re gone.
Weekend Structure Overview
Each day is intentionally structured to help you descend into truth, rise with clarity, and return home as the man you were meant to be.
Day 1 – Legendary Welcome
You’ll arrive and step into something you can’t yet describe. The opening circle sets the tone for what’s ahead; honest connection and real reflection unlike anything you’ve experienced.
Day 2 – Heroic Descent
This is where you go deep. You’ll confront what’s been weighing you down; stress, expectations, old stories and begin the process of letting go. No masks. No hiding.
Day 3 – Heroic Ascent
This is where the fire builds, the clarity sharpens and the man you were meant to be begins to take form - grounded, ready and full alive.
Day 4 – Integration Day
You’ll lock it all in—what you’ve learned, what you’ve decided and what you’re walking away with. You won’t be leaving the same man who showed up.
Legend Weekend isn’t a retreat.
It’s a reset for high-performing men who are done pretending everything’s fine
What makes it different?
Led by Experience That Matters-Founded by Benjamin Lavoie, a former Fortune 500 executive and certified high-performance NLP coach; ATLAS combines real-world leadership with deep inner work.
Designed for Doers, Not Drifters-
This isn’t about hype or hacks. It’s for men who want clarity, purpose and lasting change.
Brotherhood That Doesn’t End on Sunday- After the weekend, you’ll stay connected through the ATLAS community app and twice-weekly mastermind calls, so your momentum keeps building.
You Leave Changed-
No fluff. No theories. Just raw, grounded transformation that actually sticks.
TESTIMONIALS
Real Men. Real Breakthroughs.
Real Stories.
“I walked in burnt out. I walked out on fire again.”
Charles had grown complacent, stuck in his routines and unsure of his next move. The Legend Weekend pushed him to face his fears and step out of his comfort zone. It reignited his competitive spirit, giving him the drive to pursue his biggest goals with relentless focus.
Charles Rathmann, St. Louis, MO
Chief Revenue Officer
“This weekend reminded me what it means to feel alive.”
Joey always felt like something was holding him back, despite his achievements. He was torn between comfort and the desire for more. The Legend Weekend helped him cut through the noise, uncover his true potential and take charge of his life like never before.
Joseph Shaw, East Liverpool, OH
Business Owner
“I came in with doubts. I left with a mission.”
DJ had grown comfortable, but deep down he knew he was capable of more. The Legend Weekend pushed him beyond his limits and awakened a drive he thought was gone. He returned home with a hunger to tackle challenges head-on.
DJ Granberry, Miami, FL
Life Coach
“This wasn’t a retreat. It was the turning point.”
Mike struggled with distractions and felt stuck in a cycle of frustration. He knew he had more to offer but lacked the clarity to break through. The Legend Weekend gave him a blueprint to refocus his energy and build the legacy he’d always dreamed of for his family.
Michael Krug, Minneapolis, MN
Business Owner & Health Coach
“I got my clarity back and I’m not looking back.”
Vic had built a successful career but always felt like something was missing.The Legend Weekend opened his eyes to the fact that he’d been settling. Now, he’s pursuing goals he once thought were out of reach and refuses to accept anything less than excellence.
Vic Clavelli, Stamford, CT
President, Pfizer
“I finally found the team I didn’t know I needed.”
Canaan let fear dictate his decisions for too long: fear of failure, fear of risk. The Legend Weekend taught him to embrace challenges and face them with courage. Today, he’s living boldly and pushing his limits in every area of life.
Canaan Sellers, Minneapolis, MN
Sales Director
Here’s how to take the first step
Fill out the short
application
Tell us a bit about who you are, what you’re looking for, and why Legend Weekend might be a fit. It takes less than 3 minutes.
Book a 15-minute discovery call
At the end of the form, you’ll have the option to schedule a no-pressure call with Benjamin to ask questions and learn more.
Get invited to the next Legend Weekend
If it’s the right fit, you’ll receive your personal invite and next steps for locking in your spot.
Ready to get started?
Invitation to Rewrite Your Story
We’re not here to convince you.
We’re here to extend an invitation.
An invitation to step out of the story you’ve been living—
and into the one you were always meant to lead.
If you're ready for clarity, connection, and real transformation,
Legend Weekend is here and your seat is waiting.
Benjamin Lavoie
Founder of ATLAS & Creator of Legend Weekend
FREQUENTLY ASKED QUESTIONS
HOW DO I KNOW THIS PROGRAM IS FOR ME?
Brother, if you're tired of feeling stuck, if you're ready to shed the masks and unleash your true potential, this program is for you. If you're seeking a breakthrough, if you want to reclaim your power and redefine your life on your own terms, then you belong here. This isn't for the faint-hearted—this is for the man ready to rise and become legendary.
HOW IS THIS PROGRAM DIFFERENT TO ALL OTHER RETREATS?
While other retreats might offer relaxation and surface-level insights, our program goes deep. We dig into your past, strip away the bullshit, and confront the core of who you are. You'll leave with a game plan, a newfound clarity, and an unstoppable momentum that no other program can match. This is raw, real, and relentless.
WHAT HAPPENS DURING THE PROGRAM?
During the program, you'll be pushed to your limits and beyond. We'll dive deep into powerful workshops, intense group sessions, and transformative exercises designed to break you down and build you back up. You'll face your past, confront your fears, and emerge with a clear vision and renewed purpose. Expect breakthroughs, camaraderie, adventure and a profound shift in your mindset.
WHAT KIND OF SUPPORT WILL I HAVE AFTER THE PROGRAM?
The journey doesn’t end on Sunday—it’s just getting started. After the weekend, you’ll automatically step into The ATLAS App, included as part of your experience. For the next 12 months, you’ll stay connected to the fire you lit during the weekend through weekly calls, direct access to world-class coaches and a powerful brotherhood of like-minded men walking the same path. This isn’t a one-time high. it's a sustained transformation with support, accountability, and momentum every step of the way.
WHAT IF I CAN'T ATTEND THE ENTIRE WEEKEND?
To get the full impact of the program, we strongly recommend attending the entire weekend. Every session is designed to build upon the previous one, leading to a complete and transformative experience. If you have concerns, reach out to us, and we'll see how we can support you.
I'M READY TO JOIN! WHAT'S NEXT?
Heck yeah brother! Start by filling out the short application to secure your spot. Once you apply, you’ll be able to book a 15-minute complimentary call directly with Benjamin to ask questions and get clear on what’s ahead.
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